DR. CRAIG MALKIN – We worked with Dr. Craig Malkin to create this free quiz surrounding the launch of his acclaimed book, Rethinking Narcissism. The quiz has users respond to a brief series of questions and helps them discover if they are indeed a narcissist or not. Based on how they score on the quiz, they receive a custom response from Dr. Malkin that helps them not only understand their results but also how to improve moving forward. Thanks to great media attention and tremendous word of mouth buzz for the quiz, to date more than 100,000 people have taken it.
Katty Kay & Claire Shipman
THE CONFIDENCE CODE – We worked with best-selling authors and media personalities Katty Kay and Claire Shipman to create this free quiz surrounding the launch of their blockbuster book, The Confidence Code. The quiz has users respond to a series of questions that help the algorithm assess that person’s confidence before assigning them one of three categories – low, medium or high confidence. Based on the user’s category, they received an email from Claire and Katty with specific guidance on how they can improve their confidence moving forward. Thanks to great media attention and tremendous word of mouth buzz for the quiz, to date more than 160,000 people have taken it.